Who needs publicity? You do if you want people to know about
you, follow you, and purchase your products or services!
Elizabeth
Yarnell has studied
with the masters of free publicity including:
» Steve
Harrison, founder of Radio Television Interview
Report (RTIR), the National Publicity Summit, and other avenues for expert
promotion
» Alex
Carroll, radio interview guru who has landed 1400 radio interviews and
realized $1.5 million in direct-to-listener sales
» Anne
Leedom, internet publicist extraordinaire of NetConnect Publicity
» Lorrie
Morgan-Ferrero, copywriting diva of Red Hot Copy
» Rick
Frishman, founder of Television Arts Public Relations in NYC and author
of Guerilla Publicity
» Penny
Sansevieri, the Author Marketing Expert behind Red Hot Internet Publicity
» Don
Crowther the Social Marketing genius behind the Stompernet
SMARTS program
» and
others!
Elizabeth
has taken their secrets to sell tens of thousands of copies of her independently-published
book in just two years before it was picked up by Random House!
"Elizabeth Yarnell's presentation on publicity
at a recent Colorado Authors' League seminar had participants looking as
if the scales were falling from their eyes. Suddenly, here were all these
writers, who because of Elizabeth's terrific, tactical presentation, realized
there were concrete things they could do to help promote themselves and their
work. Elizabeth is not only a charming, professional speaker, she also delivers
real substance. I received a lot of comments about Elizabeth's session, people
loved it."
~ Leslie Petrovski, Colorado Authors' League Event Coordinator
Elizabeth has
applied the publicity skills she teaches to her own work and her efforts have
resulted in numerous television and radio appearances as well as in newspapers,
magazines and blogs including:
|
 Women's
World
Colorado
Expressions
MS
Focus
Arthritis
Today
Rocky
Mountain News
Philadelphia
Inquirer
KUSA-TV
KRMG-PBS
KMGH-TV
|
WB2-TV
KIRO
710 AM
WLVJ-1040
AM
Armywifetalkradio.com
Momswhowrite.com
ediets.com
Momtalkradio.com
Naturalmomstalkradio.com
and
others! |
For
a fraction of the thousands that these V.I.P.s charge, Elizabeth will share their
strategies with you including:
» The SECRET
TRICKS for getting free publicity.
» How to POSITION
YOURSELF AS THE EXPERT on your topic.
» Ways
to write SALES COPY that sells.
» Which HOOKS the
media find irresistable.
» How to PITCH yourself
to television, radio, newspapers, magazines, websites, blogs and more.
» Tricks
to make your SUPPORTING MATERIALS relevant
and eye-catching.
» And much
more about getting free publicity!
What else will Elizabeth teach you that no
other publicity coach will?
How to use social media to drive
traffic to your site, increase your
search engine rankings, and sell more products!
Private or Group Publicity
Coaching
Get the publicity advice and tailored publicity and/or self-publishing coaching
you need to help you gain the skills and knowledge you need to get yourself and
your product or business noticed. Elizabeth has a variety of packages available
to suit every publicity-seeker's need.
NEW! Starting in June, 2008, Elizabeth will offer
an 8-week online publicity coaching course that will
lead participants through everything from building a website and media kit to
using blogs, Facebook, YouTube, Squidoo, and other social networking sites to
drive traffic and get known. There is no other course like this, so whether you
are a newbie about to publish a book, an established author with a major publisher,
or a business owner looking to drum up business, consider investing two months
in expert guidance for building your presence both online and offline.
Participants also receive discounts on web design services through Waxcreative
Design!
Learn more about this online
publicity coaching program!
"If you want to self-publish your first book, Elizabeth
can help. She is experienced, yet still understands what it feels like to
be just starting out. She has plenty of information, yet is able to share
the information in an upbeat way that isn’t overwhelming. Best of all,
I have found that she has the rare ability to zero in on exactly what I need
to know—even when I don’t quite know what to ask!"
-Pamela Gould, author and publisher of Feeding
the Kids: The Flexible, No-Battles, Healthy Eating System for the Whole Family
"Working with Elizabeth helped me build my
skills and confidence around promoting my husband's and my book. She
helped me focus on the important and urgent and gave me a sounding board
for testing my promotional materials. I feel that we all struggle at
times when a new skill or a new way of thinking is required of us, and
working with a coach for a period of time helps us remove the obstacles
and move forward."
-Judy Gordon, author, The
Heroics of Falling Apart |
Publicity 101: The
Road Map to Celebrity
An introductory 2-hour seminar that provides an overviw of the publicity game
and concrete tips on how to grab your share. Included
in the 2-month coaching program and also presented as a stand-alone seminar and
webinar on selected dates. Be sure to sign up for the newsletter to
hear when it is available!
"Elizabeth Yarnell was a hit when she presented at the
monthly meeting of the Colorado Independent Publishers Association. Her talk
was packed with information and delivered with contagious enthusiasm. We’ll
be asking her for a return engagement."
- Doris Baker, President, Colorado
Independent Publishers Association (CIPA)
"I really have been applying what I learned
in your Publicity 101 seminar. Thank you SO MUCH for teaching me
how to throw the perfect "pitch!" I emailed my pitch
to Colorado and Company, and within about 2 minutes (I kid you NOT!)
the executive producer emailed me back. He said my business would
do well on the show, and complimented me on sending such a terrific pitch
via email.
That is all thanks to YOU!"
-Tamara Hutchins, Zen
Redhead Acupuncture and Meditation Clinic |
"Your Publicity 101 seminar was filled with concise,
useful, easy to graps tidbits that I am already putting into use. You are
extremely credible. It was obivious that you have tested the theories taught
by your ample training and proved their validity. I want to be like you!"
-Rebecca Dunbar, author
"This was a great overview of the publicity 'path'
and the steps to take on this journey. Elizabeth has a good presentation
style and uses the experiences of the audience well to tie into her presentation."
-Kelly Johnson, Virtual
Assistant
"The seminar had excellent information and wonderful
leads. Elizabeth had terrific back-up facts of personal examples of each
point -- very credible."
-Bonnie Knuti, author
Advanced Workshops
If you enjoyed Publicity 101: A Road Map to Celebrity and want
to learn more and get some hands-on experience, or even if you are brand new
to the publicity game, don't miss Elizabeth's advanced workshop: Hooks & Pitches!
Offered through the Colorado Free University, Denver's premeir community learning
organization, Hooks & Pitches will take you to the next
step of actually defining the hook and crafting the pitch that will make you
irresistable to the media. This is a hands-on, 2-session course held two weeknights
a week apart from 6:30 to 8:00pm. Click
here to peruse the CFU catalong for dates and to register.
"I just wanted to give more praise for your
Hooks and Pitches course at CFU the last two weeks. I enjoyed it. In
every meeting I have attended of yours you have been very informative,
helpful and cooperative. I also liked the small size of the classes.
If there had been more than ten people or so, I would not have felt as
free to contribute. I think that the size of five or six really lent
itself to what evolved into somewhat of a brainstorming session, which
was really helpful."
-Bill Cairo, author |
"Excellent seminar! Elizabeth personalized the
information for each student and gives a great deal of her knowledge freely
during the class."
-Lori Goldberg, travel agency owner
This workshop "opened many doors in my mind for generating
publicity."
-Joel Dane Cristie, publisher
"As president of Colorado Free University, I am
thrilled to offer to the community Elizabeth Yarnell's workshop. She gives
the essential strategies for getting media attention. Anyone with a service
or product will find the tips and resources she gives invaluable."
-Helen Hand, president, Colorado Free University
(Note: signing
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Copyright 2006, 2007, 2008
Pomegranate Consulting, LLC
